Fresh vs Frozen Fruit & Veg – Which Is Better?

Do you ever get frustrated that so many of our favourite fruits and vegetables are only in season for a short time? Berries, for example – especially if you have kids – can seem impossible to find at their tastiest outside of summer, so what’s best?  Here’s a rundown of fresh vs frozen.

Of course, you can buy strawberries, blueberries, and other fruits all year round… but they often lack flavour when out of season. That’s when the freezer aisle becomes your best friend.

When it comes to the fresh vs frozen debate, research shows that frozen fruits and vegetables are often just as nutritious as fresh – and sometimes even better!

What Studies Show About Fresh vs Frozen

Studies comparing fresh and frozen produce, including:

• Peas

• Broccoli

• Blueberries

• Strawberries

• Carrots

• Spinach

…found no significant difference in nutrient levels, including sensitive nutrients like B vitamins and folate, even after months in the freezer.

Why Frozen Can Be Just as Good – or Better

Fresh produce is often harvested before it’s fully ripe so it lasts longer while:

• traveling from farm to factory

• being transported to supermarkets

• sitting on shelves

• arriving in your fridge

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The downside? Unripe fruits and vegetables haven’t fully developed their vitamins, minerals, antioxidants, or flavour.

Frozen produce, on the other hand, is picked at peak ripeness, loaded with nutrients, and rapidly frozen to lock everything in.

Bottom line: with frozen fruits and vegetables, you get flavour and nutrition all year round.

Top 7 Tips for Using Frozen Fruit & Veg

1. Choose the best quality – organic if possible.
Berries are sprayed heavily, so organic frozen berries are a great choice.

2. Stock up on frozen peas.
They’re easy to find organically and perfect for quick meals.

3. Use within a few months.
Frozen produce keeps well, but nutrient levels slowly decline over time.

Takeaway

The fresh vs frozen debate doesn’t need to be stressful. Both can be nutritious and delicious, and frozen produce makes eating a wide variety of fruits and vegetables all year round easy.

If you want to see my list of best foods to buy organic, check out my blog. Or, if you’d like a chat about your gut health or nutrition, book a FREE 30-minute call with me – I’d love to help you figure out what works best for you.